In the past few years, UX design influence has changed the way users might interact with sites and how they are actually expected to interact. Does the service make them happy? Are UX designers using these norms because they want to or because they have to? What will be the goal of UX design which is here to satisfy the ultimate goal of clients? There are some UX trends, which keep on growing and influence web design even now. Every designer needs to be aware of ways to use them in case they plan to stay quite competitive.
Focusing on the web service design:
The website is not just a series of pages but much more than that. It is actually a major part of the customer experience, which spans online and offline channels. An example might help you find your answer more. Users will interact with various sites whenever they are planning to purchase tickets for concerts. In case, you are given the opportunity to design a ticket purchasing site, you have to consider all the major touch points in the customer journey.
There are high chances of users visiting one site to know more about the venue and another platform to learn about artists. They might even check the third site for checking friend’s schedules and finally your site for purchasing the ticket they want. Always remember that your site does not live in a vacuum. You have to design the architecture of the site and it is page flow that will deal with user’s mindset, depending on previous experience. In the case of users, the site will be another part of the service they interpret as getting a concert ticket.
Service design is said to overlap more with web design. Therefore, all designers need to understand the current UX fundamentals. Right now, UX design is taking more priority over UI approaches for so many reasons. Let’s learn about the reasons first. You can rely on UX design research firm for some extra ideas too.
- Addition number of templates: Some services like WordPress, website builders, high-quality templates and frameworks, are subject to increase and even evolve.
- Promising UI patterns: The main aim of UI patterns is to simplify the current usage so that users do not have to know anything about new controls. Relying on patterns means opening up extra space to experiment with UX design.
- Dealing with mobile browsing: As mobile browsing has taken the cake recently, more designers are currently switching over to mobile first value. So, there will be a greater hold of UX fundamentals as you might have to design sites appropriate for mobile devices with various user contexts.
Going through the basic practices:
There are some basic UX design practices, which you have to follow while working on this trend. To know more about that, log online and things to take place accordingly.
- Minimizing friction: Get the opportunity to remove any form of unwanted clicks, steps, text or visuals. It helps in streamlining user flow and allows accomplishing goals faster. That results in better service.
- Get to prototype early and almost all the time: prototyping should not be done only once right at the end. Testing with prototype reveals how the users might respond to design without any form of guesswork. You might have to conduct test right before and after the design process. If you want, you can further add interactions to wireframes under UXPin, which will help in testing basic structure from start to move forward.
- Avoid any kind of waterfall approach: Don’t just hand off designs from one member to another. UX design is mostly abstract discipline and it is not a responsibility of a single person. The entire team has to work together. Other than developers, you need input from sales, marketing, and product management for ensuring entire customer journey.
The field of personalization:
Everyone wants to feel a bit special. Personalization should never be confused with customization as it gives users what they want without having to ask for it. The depth of this personalization might vary. Some examples over here are recommendations, related content, push notifications for any events like birthday, and so much more.
Some of the best practices followed:
To understand more about personalization, you might want to get hold of some best practices first. It will help the UX designers to know what to expect and what not to.
- User testing: The primary step in personalization should be about getting to know users. Surveys, interviews and field studies will reveal the preferences of target users so you can build them right into the design.
- Focus towards UX documentation: User scenario, personas, and customer journey maps are some of the native tools under the field of personalization. User segments can also help in organizing who you are actually designing for and what they actually want in this regard.
- Using rules and algorithms: Rules are mostly associated with content depending on preset requirements. On the other hand, you have algorithms which will learn when the user interacts. You can combine them both for the most accurate result.
- Ask them to sign up: If your research comes across one user information for better personalization, then you might have to ask for it during signup procedure. Always remember that each one of the “extra” questions at signup will definitely increase friction.
Going for Microinteractions:
As the industry gets more competitive than before, designers are more drawn into minutiae of designs. Microinteractions are currently becoming way more popular to the user experience. Microinteraction helps in greasing the entire machine. They are here to provide some major feedbacks, explain the function and prevent any kind of user error. It can further be used for entertainment purpose. These microinstructions are well ingrained in the field of web design. So, a site without them will seamlessly look bland.
Focusing on these design trends is not just an option now but a complete necessity, especially for the UX designers. They are well aware of the steps to follow while working with these designs.