Learn how to optimize your local SEO and understand how Google Maps works to generate new leads.
Local SEO is an effective way to focus on increasing your targeted traffic. Since Google has introduced Maps in search results, it’s an essential element to optimize to reassure Internet users and develop your online presence on relocated expressions.
What is local SEO? The local SEO is defined as actions and SEO techniques to position your website on local queries. That is, including the type of business, service or provider sought followed by the name of a city or location giving a geographical indication. Thus “natural SEO agency Paris,” “web agency Rouen,” “so Paris consultant” are local requests. Similarly, in another area that the SEO, “Besancon locksmith” or “pizzeria Dijon” are localized queries.
How to appear on Google? Once typed into the Google search engine, the Google search engine displays results pages that include Google Maps relocation and the Google My Business listing for your business to facilitate point-of-sale visits. This is called the Google Local Pack which also allows putting its showcase site or e-commerce site in value since the establishment sheet contains a website button
Thus, in the same way, that your external signage allows your customers to find your business, the local SEO will, meanwhile, allow your prospects to find you quickly but on the Internet. This is not negligible given the increase in mobile and voice searches with the intensive use of smartphones, tablets and voice assistants.
In addition to being well referenced locally, our SEO web marketing agency also offers you to increase your online presence by being present on social networks tailored to your business. This will also be beneficial for your Google SEO.
There are many factors to consider if you have enough time. If this is not the case, it is advisable to find good SEO companies that can work for you on your local SEO and help you achieve the goals that you set for yourself.
A well-informed Google+ page
The first step in maximizing your local presence is to start by creating and completing your Google+ Page. Fill in all the required data (URL of your website, location, description of your company, phone, etc.). This will help Google understand your business and position you around your region, helping you reach many prospects that you may not have achieved in the past.
You will provide your potential customers with everything they need to determine if you are the viable and recognized business in their field. Make sure to update your information as regularly as possible, and keep it up-to-date.
Verify that the strategic information is complete: phone, mailing address, and website to ensure that Google can confirm your location and your company. Also, keep your business hours up-to-date on your Google+ page.
Also, if you receive notifications on your Google map marketing Page, you’ll need to respond to it to reassure users. By interacting with your customers, a relationship of trust is established and can help you improve the visibility of your brand.
Add photos to your page. Do not just add one or two pictures of your building. Add pictures of the products you sell, add them with customers to show their interests.
Use keywords intelligently with your content to include local information wherever possible, promote your business, your workplace and what you offer to ensure you reap the benefits of local SEO.
An optimized website
It is important to fill in the phone number on your website and the postal address of your company on each page of your website. This will help improve Google’s TrustRank and make you appear at the top of the search results.
Registration on local directories
There are many business directories such as TripAdvisor, Yelp, Schedules, Yellow Pages, etc. that allow you to obtain valuable inbound links that will improve your SEO and your visibility for free.
This step is essential because Google takes the advice of these third-party websites.
Get customer reviews
Ask your satisfied customers to leave a comment on your Google+ page. The customer testimonials allow to forge real notoriety with your prospects and to put them in confidence during the act of purchase.
By encouraging your satisfied customers to rate you and give their opinion, you act positively on your local SEO.