Since the time Instagram hit the market in October 2010, its massive growth has been rather a life-changing experience for so many business owners. The user base has grown to a large number and it keeps on growing as well. Within the first two months of Instagram hitting the market, it has hit the 1 million user button. Ding! Two years later, it was Facebook, which bought Instagram for an amount of $1 billion.
It was hard for the world to understand how a tiny company, like Instagram, designed to share photos and videos, can be of that much worth! How can FB justify the payment it made for a tiny competitor like Instagram? Well, maybe because of the far-sighted significance of FB. With over 500 million users available globally and with 100 million of them residing in the USA, this investment once made by FB seems to be a clever decision.
Instagram in the field of email marketing:
Before the concept of contextual email technology was invented, inserting social media content into the field of email template was not that easy. The quick tempo of social media left slower forms of email messages, as lacking in current content relevance. Email marketers will begin across-channel marketing with the social media icons. It is used for decreasing amount of content upkeep. Almost overnight, there are graphical social media icons, which became standard for the integrated social media into email in a consistent manner.
Email technology is known to have evolved significantly. With the help of an email, you can display the latest posts with imagery. As email opens for every recipient, social account based info can be pulled just in real time. Instagram will become a portion of live content in email and instead of just using a logo. It helps in synchronizing social content across both channels in a seamless manner.
You can try checking out some of the live Instagram feeds for example. There are some brands, which have not just begun pulling live Instagram feed but also customize feed to become a branded content based element. Just after few minutes of adding the customization points, Instagram was added right to present email campaigns through a small HTML coding line. You even have to try growing your Instagram followers count, as that helps in growth in email marketing based campaigns too.
Instagram and email marketing are always better when together:
Infusing two online channels, like Instagram and email marketing, can always work wonder in improving online brand visibility. It further helps in improving email relevance from start. The attractiveness of Instagram helps in bringing a refreshing visual element to the already proven ROI of email. Email marketing further helps in driving loyal inbox readers to follow your Instagram feed. It helps in strengthening the current Omnichannel business to the consumer or B2C relationship.
Increasing the current email engagement:
Trying to add that live Instagram feed into email is not just another way of adding social media logo into your account. With the growing numbers of active Instagram users engaging on the said network to around 11 days a month, sending some weekly or monthly emails can actually benefit dramatically. It can work well from an increased lift in the said email content based interactions. You have the right to add the feed to automated campaign form and get to prevent constant forms of an update. This step will always help the marketers some money and time as well.
Checking on the Instagram and email tips:
Getting to add that live Instagram feed to email template is not just the only benefit related to cross-channel marketing between two mediums. There are some other items you can gladly give a try.
- You can try using Instagram imagery for the email creativity level.
- Furthermore, you can try promoting email registrations in Instagram with the help of giveaways and contests.
- If you want, you can at least try creating Instagram Hash Tags, which will be only applicable to email users for the sake of promoting the benefits of just signing up.
- In case you need it, you can use the Instagram Hashtags for filtering images, which are pulled right into an email for a customized display.
Instagram is an untapped trove of images:
Even though Instagram helps in generating amazing levels of engagements by sharing content with brands, marketers are sometimes underutilizing powerful images within emails. Right at the same point, marketers are also relying on the power of FB while trying to source out some social content. Therefore, the time has come to shift gears a bit. You can try checking out on some examples of amazing email integrations before finalizing on the deals.
Remember that not all Instagram images are created equally:
Well, it might sound a bit weird but it is the 100% truth. There are some Instagram attributes available, which are way desirable when compared to others. There are some data available, which clearly shows that some reputed brands will deliver the highest revenue per impression within the stated e-commerce development. So, you can try adding those similar image insights to current email creative level as well.
Make sure to check out that relevance is key:
You cannot just try adding an Instagram image right into the email template and expect the engagement platform to soar. It doesn’t work that way! You need to be extremely thoughtful of the selection you are making, used for creating assets. A clear example might help you solve the issue. There are certain themes available, which will resonate more than others, during some times of the year. You have to get to the themes, which are driving more action from customers. Once you get that, it is time to give it a try.
Some final thoughts:
Email is no doubt effective branding way even now. It is a great way to connect with consumers, and it is nowhere near dead, as per some misconceptions. Around 73% of marketers agree that email is core to the business. So, keep this consideration in mind before taking the next choice.
Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.