When generating traffic to your website is your number one priority, there has to be a very good reason why you are not looking at social media. With over 2.5 billion users, leveraging the power of the top social media platforms is not only handy for boosting web traffic but essential. Already, most of the top consumer-brands are already present on multiple social media networks like Facebook, Instagram, Twitter, etc. and even B2B businesses are scrambling to make the most of the opportunity. However, just because you are using social media to boost engagement and drive website traffic, it does not follow that you have optimized the process. The only way you can find out is by using analytics. A guide to what is important on social media:
High Quality of Content
As far as social media is concerned, it is all about content that is interesting, relevant, engaging, and high quality. Remember that your users are following you for content that will either entertain them or solve specific problems by providing information or courses that are available for getting what they desire. It is not very easy to find out what your followers will engage with so you need to do a fair amount of experimentation before you can decide on the subjects that are most interesting to your followers. You can use any of the large variety of analytics tools available to find out what type of content is trending as well as the most popular hashtags and keywords in your niche.
Be On a Platform Where Your Audience Is
There are not only far too many social media networks for you to be present on but also not all of them are used by your target audience. Therefore, instead of wasting resources on these platforms, it is better to focus on a few carefully selected networks on which you can engage with your target audience and get real Instagram likes. Using advanced social media analytics tools, you can investigate the profiles of users on various platforms and find the ones that have the closest match with your audience demographics.
Understand Your Brand Image
Unless you understand fully what your brand stands for and what your customers expect from your brand, it can be difficult to develop content that they will like and engage. When the number of followers is low, you can keep on interacting with them personally, however, when your brand is highly visible on the social media, it can be quite difficult to find out what people are saying about you. By using social media monitoring tools, it is possible to receive alerts every time someone mentions your brand in a comment. By directly accessing these posts, you get to know what brand perception exists in the minds of the people and you can react to it in an appropriate manner and encourage them to visit your website.
Traffic generation for your website leveraging social media is a combination of several strategies. You need to have powerful content, a positive brand image, a careful choice of networks, as well as strong analytics. Additionally, you will need a tool that will ensure that your social media strategy remains organized, consistent, and above all, successful.