Does Instagram Give You Better Customer Engagement?


One of the most important factors for your business is customer engagement. To be at the forefront of online competition, it is important for you to ensure that you engage your customers positively with the power of social media. Social media can render the personal touch to your clients so that they become loyal and keep coming back to you every time they need your product or service.

Social media platforms today

When it comes to social media platforms, you will find that businesses resort to Facebook, Twitter, Google Plus and LinkedIn. They are helping businesses both small and big reach out to their customers in a large way. However, recently, Instagram is becoming immensely popular when it comes to customer engagement. This social media platform has been able to bring amazing results to many businesses. They have successfully engaged their customers and heading towards success in the market thanks to the platform.

Popular social media platform with over 500 million users

Instagram over the years has built up its reputation, and today there are over 500 million active users on the website. This means when you open an account here; you can reach out to about 500 million people for your business product or service. This is good news for many people who state that Facebook and Twitter have become too competitive for their business pages. Instagram, on the other hand, can get you in the forefront of the competition and bring you free Instagram likes as well. This will boost your business, and you no longer have to hire SEO companies for buying Facebook, or Twitter likes anymore!

social media platform

Reasons Why Instagram Is Popular

Now, you might be wondering as to why is Instagram so popular today and what does it do for the progress or the development of your business? The following are the prime reasons as to why you should resort to Instagram for your business today:

Mobile – Instagram is a mobile social media platform. This means when you are traveling, all you need to do is post the pictures you want to. You can also edit these pictures when you are on the go. This makes the images appear at the moment, and this has a vast appeal to your customers.

Novelty –Instagram is different from Facebook and Twitter. It is a straightforward social media platform, and anyone can learn how to use it without hassles. This is why it is attracting many young people although there is a significant percentage of the user base that is adults as well.

Visual Appeal – Over the years visual marketing has been doing quite well. In fact, people retain more information by sight. This works positively for businesses to create awareness of the brands and products. Instagram is famous today for image sharing that leaves a longer impression on the mind.

Instagram should be resorted to if you are looking for better customer engagement for your brand in the market!

Author Bio: Anthony Karen is a digital marketer and a columnist in technology. She Share her knowledge and experience about Social Media, Instagram etc. with her friends and colleagues. She loves Driving in her free time.