ASO VS SEO: A Side-by-Side Comparison


The purpose of this article diving into the comparison ASO and SEO. ASO is the short term of app store optimization and SEO well-known search engine optimization. We hope this will help existing website owner those building mobile apps, or new startup planning to launch the mobile app to solve the real-time problem. The well-known purpose of SEO to increase organic traffic of website in the search engine such as Google, Bing, Yahoo. Same as ASO for increase organic download of mobile apps inside Play store or App store. Let’s look Tips for ASO

Purpose Increase SERP of keyword Increase APP RANK Position of Keyword
What matters SEO Title, Meta Description, Page content Play Store -App Title, App short description, and full description.

App Store:- App Title, Keyword, full description

Key factor Speed of website App Icon, App screenshots
Analytics Backlink, Bounce rate, Page Views Reviews and Ratings, Active install, Daily Active User
Best Tool MOZ, Keyword Planner, Ahref Sensor tower, App tweak, App RADAR
Advertising PPC Universal app campaigns in google ads

App search ads

1)  Purpose:- Website optimization through SEO techniques for increase SERP visibility same as we do ASO Tips for optimizing app listing page for increase app rank for keywords eg “Yoga, album maker”.

2) What matters:- In ASO We optimize App title, Short description, keyword ( in the app store ) full Description Same as we do meta title, meta keyword, meta description, and page content at the time doing SEO.

3) Important factor:- In ASO important factor of the app are app icon and app screen-shots, the same as we have the speed of a website.

4) Analytics:-  In ASO we measure key analytics such as ratings and downloads, When we do in SEO  such as bounce rate, backlinks, page views.

5)  Tool  -We use keyword planner, AHREF, MOZ, Semrush tool to help for better SEO same as we use below tools in ASO.

Best Tool for ASO

App store optimization services mainly focus on app rank position to increase app downloads. We can use tools to track our keyword position. Let us look best ASO tool

Tools for App keyword position check

Sensor tower – One of the dominate ASO Tool which has free and paid account types . in starting anyone can use this tool as free for check 5 keyword position of your mobile apps.

How to do – free Signup and add your one app either app store or google store for the specific country.

Tool for App Listing optimization –  

You can find any tool to check app listing optimization same we do on page optimization using online tools. Apptweak is one of the best tools to do on app page listing checking.

6) Advertising:- When we do SEO we need the help of adverting for boost keyword position to increase traffic in the same manner in ASO there are mainly 2 kinds of advertisement

Universal app campaign –  this mainly for android app but we can advertise ios app as well. in this google provide the very smooth option for advertising using text ideas.  this is highly recommended for boost mobile app downloads.

App search ads:-  same as universal app campaign apple provide to option for app search ads currently app search ads working for few countries and allow for iPhone and iPad apps.

Conclusion:- above side by side comparison of ASO and SEO will help to dominate your knowledge in mobile app markets. However, there is lots factor which makes ASO difference from SEO but above comparison will help you to start market your mobile apps and boost organic app rank of keywords.