I suppose they can raise the prices on the smaller sizes and lower the prices on the larger sizes to even out and still make the same profit. It’s funny though because I’ve always had to pay (a lot) more for bras than normal sized people … hell, we’re all used to paying more for a Venti than a Tall. I’ve never really questioned it.
But then, we don’t pay more for bigger shoes … do we? I don’t know, because I’m in the average size range for women’s shoes.
Women get bra price equality
LONDON (Reuters) - Forty years after feminists threatened to burn their bras, British women have won another battle in the fight for equality.Asda, Britain’s second-biggest food retailer and owned by U.S. giant Wal-Mart, says it will no longer charge women more for bigger bras in its George fashion range.
“We’re putting an end once and for all to one of the last prejudices — that of the bigger-busted woman,” said brand director Fiona Lambert in a statement.
“From now on, all bras at George will be exactly the same price from A cup through to F cup.”
2 responses so far ↓
1 Xylitol // Jan 28, 2008 at 3:26 pm
I’ve wondered a bit about this sometimes. I can see a certain logic - the end of any bell curve is a niche market rather then a mass stamp’em out and there is a bit more material involved. As a male with 13 (45 euro) feet and 36 inseam, yeah, on low end stuff they do kick up the prices a tad. I’ve assumed the razor sharp margins (they’re marking up 200% production, not something that would make your calculator go 9.999999e99) motivates it and perhaps it does. But helping my rather endowed wife shop for bras, they seem to mark up much more for what seems to be much less increase in material and also less decrease in volume. So perhaps there is something a bit fishy here. It’s not like retailers are guaranteeing anything about it, so as it’s not a hyper competitive market at the lower end I can well imagine some are just going with the flow. On that side, it’d be interesting to see a retailer say “Screw 50% off - we go 85% markup from what we buy straight up. All book keeping is online. We buy it, store it until you need it and provide someone to sell it to you if we’re lucky and that’s what it costs”.
2 wild thing // Jan 28, 2008 at 5:03 pm
Howdy, Gina! Well, you just missed the cut awwww poor baby ..heh. I would miss the cut quite extremely. But still ~ I love my lil gurls.
That spoken, please consider we’re talking about apparel retailers. C’mon, are they gonna sacrifice profit margin on a product line like bras? No way ~ ain’t gonna happen (alla Fiona’s feminist posturing the company’s trying to sell us aside).
Just watch ~ they’ll wait a respectable six months or so and boost prices across the board from A (my..erm.. “range”) to F ~~ effectively making us all pay the former premium “big girl” size level.
So who’ll “really” pay this upcoming price bump? Me and others like me that are small. waaaa!!! lol
~wild